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FOR IMMEDIATE RELEASE Contact:
October 16, 2013 Camila Gallardo
(305) 215-4259
cgallardo@nclr.org
¡Inscríbete! Campaign to promote enrollment, highlight benefits of coverage for Hispanic community
WASHINGTON, D.C.—Today, NCLR (National Council of La Raza) is announcing a reinvigorated effort to get Latinos enrolled in health insurance under the Affordable Care Act through its ¡Inscríbete! (Enroll) campaign. NCLR is joining the efforts of the National Hispanic Week of Action, to be held Oct. 21–28, which is a concentrated effort to promote the benefits of the Affordable Care Act among the nation’s largest group of uninsured Americans. Marketplaces that allow Americans to compare and purchase coverage plans have been open since Oct. 1 and will remain open for new subscribers until March 31, 2014. Given that the U.S. Department of Health and Human Services has identified 10.2 million Latinos eligible for benefits through the marketplaces, NCLR is urging Latinos to begin exploring their options now and start the enrollment process to ensure that their health care needs are met.
“Obstacles such as language barriers, fear and confusion about eligibility rules may get in the way of the Latinos who stand to benefit the most from this law,” said Janet Murguía, President and CEO of NCLR. “That is why we’re joining the National Hispanic Week of Action and the Obama administration to ensure that Latinos have accurate, credible information about the Affordable Care Act and know how they can enroll before the Mar. 31 deadline.”
As the kickoff to its ongoing outreach campaign, NCLR will initiate a series of webinars with members of its Affiliate Network—groups who are actively promoting enrollment within Latino communities throughout the U.S.—to discuss best practices for outreach, strategies for effective communication with Latinos about the Affordable Care Act and challenges that groups are encountering on the ground. Next Wednesday, Oct. 23, NCLR will host a telephonic press conference to provide insight on how Latino enrollment is progressing in key states.
“The Affordable Care Act at long last provides an historic opportunity for millions of uninsured Americans to get high-quality health care. These new opportunities in the marketplaces are the gateway to lasting change, so we’re doing our part to ensure that the administration reaches each of the 10.2 million individuals who are eligible in our community,” concluded Murguía.
NCLR—the largest national Hispanic civil rights and advocacy organization in the United States—works to improve opportunities for Hispanic Americans. For more information on NCLR, please visit www.nclr.org or follow along on Facebook and Twitter.
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