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FOR IMMEDIATE RELEASE
Contact:
Julian Teixeira
(202) 776-1812
jteixeira@nclr.org
Campaign focuses on passing immigration reform this year
WASHINGTON, D.C.—NCLR is proud to welcome celebrity dog behaviorist and international television personality Cesar Millan as he lends his voice for the official launch of the “Be the Difference” campaign. The new immigration-focused online campaign is asking millions of Latinos across the country to make their voices heard to help be the difference for immigration reform as Congress resumes debate on this crucial legislation.
Millan announced his participation last month via an NCLR public service announcement (PSA) that premiered at the 2013 NCLR ALMA Awards. The PSA is now being distributed widely throughout the nation and can also be viewed on the NCLR YouTube page.
“As a former undocumented immigrant myself, I understand the fierce desire to become a citizen and make something more of myself,” Millan said in the PSA. “Of course we come searching for a better life, but we’re here to work hard and contribute to the country that we call home.”
Millan, who came to the United States when he was 21, is best known for his work as a dog training and behavior specialist. Despite not speaking English and having no contacts when he first arrived in the country, Millan worked his way up the professional ladder, opening Pacific Point Canine Academy and, later, the Dog Psychology Center in South Los Angeles. His hard work and dedication eventually led to the debut of his own show, “Dog Whisperer with Cesar Millan,” on the National Geographic Channel. Millan became a U.S. citizen in 2009.
“Cesar Millan is a natural fit for this campaign because his story reflects the tremendous potential that millions of aspiring Americans have, and how their success strengthens our economy and our communities,” said Janet Muguía, President and CEO of NCLR. “Providing a pathway to citizenship is especially important because it enables hardworking immigrants to realize their full potential. This fall, we need Latinos across this country to ‘Be the Difference’ and send a clear message to Congress that immigration reform with a road map to citizenship is essential to the well-being of our nation. It’s time to push this legislation across the finish line.”
About Cesar Millan
Cesar Millan is a best-selling author, a much in demand public speaker, a branded pet care product designer/entrepreneur and, not least of all, international star of Nat Geo WILD’s “Leader of the Pack” and the iconic TV series “Dog Whisperer with Cesar Millan.”
In addition to “Cesar Millan’s Short Guide to a Happy Dog,” Millan has co-authored the New York Times #1 best-seller “Cesar’s Way,” the New York Times best-seller “Be the Pack Leader,” “Dog Whisperer with Cesar Millan: The Ultimate Episode Guide,” “A Member of the Family,” “How to Raise the Perfect Dog” and “Cesar’s Rules.” He has also generated numerous instructional DVDs and CDs, and continues to host a popular series of seminars where attendees learn how to apply his extensive knowledge of dog psychology and rehabilitation techniques.
In 2007, Cesar officially launched The Cesar Millan Foundation, a national nonprofit organization designed to aid and support the rescue, rehabilitation and placement of abused and abandoned dogs.
For more information, visit www.cesarsway.com.
About NCLR
NCLR—the largest national Hispanic civil rights and advocacy organization in the United States—works to improve opportunities for Hispanic Americans. For more information on NCLR, please visit www.nclr.org or follow us on Facebook and Twitter.
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