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FOR IMMEDIATE RELEASE
Contact:
Julian Teixeira
(202) 776-1812
PRESENTERS INCLUDE JESSICA ALBA, MARIA CELESTE ARRARAS, JAKE T. AUSTIN, BENJAMIN BRATT, MARIA CANALS-BARRERA, COTE DE PABLO, DAVID HENRIE, EVA LA RUE, MARIO LOPEZ, OSCAR NUÑEZ, MICHAEL PEÑA, AUBREY PLAZA, AND NAYA RIVERA
DEMI LOVATO TO PERFORM SPECIAL RENDITION OF HIT SINGLE “SKYSCRAPER” IN ENGLISH AND SPANISH
OTHER PERFORMANCES TO BE ANNOUNCED SHORTLY
NBC to televise prime time special, co-hosted by Eva Longoria and George Lopez, airing on Friday, September 16 from 8:00 p.m. to 9:00 p.m. EDT
NEW YORK—An all-star lineup for the 2011 NCLR (National Council of La Raza) ALMA Awards® was revealed today, which features Jessica Alba, Maria Celeste Arraras, Jake T. Austin, Benjamin Bratt, Maria Canals-Barrera, Cote de Pablo, David Henrie, Eva La Rue, Mario Lopez, Oscar Nuñez, Michael Peña, Aubrey Plaza, and Naya Rivera, as well as a live performance by Demi Lovato, for the one-hour prime time special airing Friday, September 16 from 8:00 p.m. to 9:00 p.m. EDT on NBC. Additional presenters, performances, and talent will be announced shortly.
The NCLR ALMA Awards show is dedicated to honoring the spirit and accomplishments of some of the most prolific Latinos in the entertainment industry, spanning music, television, and film. Co-hosted by Eva Longoria and George Lopez, the telecast will celebrate the entertainers who have upheld and promoted a socially proactive image of Hispanic culture in today’s media.
Winners of the ALMA Awards will be determined by evaluating votes cast; box office, Nielsen, and Billboard rankings; and in consultation with the NCLR ALMA Awards Production Leadership Team. Selection rules and eligibility are posted at www.almaawards.com. Not all awards will be presented on-air during the NBC special; however, viewers can watch the remaining award presentations during the pre-show streamed online via http://telemundo.com/almaawards.
There is still one week left for fans to vote for their favorites. With the new online voting system, fans have the power to see their favorite stars, musical performers, and shows receive the recognition and prestige that they deserve. Additionally, with the “Vote Your Way to VIP” contest, fans who cast their votes will get the chance to win a VIP experience for two including airfare, hotel, VIP tickets to the show, and an invitation to the VIP Post-Party. To vote, please go to www.almaawards.com.
The executive producers of the ALMA Awards are Bob Bain, Eva Longoria, and Janet Murguía. NBCUniversal and its parent company, Comcast, which has had a national partnership with NCLR since 2006, play a key role as creative partners and investors in the production of the awards show. In addition, PepsiCo is this year’s Presenting Sponsor. Additional sponsors include Target, McDonald’s, State Farm, General Motors Company, Comcast, AT&T, Bank of America and Prudential.
Photos with Eva Longoria, George Lopez, and the show logo are available at NBC Media Village: www.nbcumv.com/mediavillage/networks/nbcentertainment/2011nclralmaawards/photos.
To use these photos at no cost, please register for a login on Media Village by clicking the “Register” tab in the top right corner and following the instructions.
Promos and EPK: Please use the link below to access the EPK for the NCLR ALMA Awards.
Eva Longoria & George Lopez
Behind The Scenes Footage
http://nbc.epk.tv/view/#/campaign/2011-nclr-alma-awards/
For additional information, including announcements about the presenters and performers at this year’s ceremony, please visit www.almaawards.com or follow the show on Twitter at #almaawards. For embeddable clips and full episodes from NBC shows, please visit NBC.com’s official show site: www.nbc.com/shows.
MEDIA CONTACTS
For NBC:
Sharon Pannozzo, NBC Entertainment Publicity, (212) 664-5152
For the NCLR ALMA Awards:
Jennifer Price-Keith, The Lippin Group, (323) 965-1990, jprice@lippingroup.com,
or Julian Teixeira, Director of Communications, NCLR, (202) 776-1812, jteixeira@nclr.org
NCLR—the largest national Hispanic civil rights and advocacy organization in the United States—works to improve opportunities for Hispanic Americans. For more information on NCLR, please visit www.nclr.org or follow us on Facebook and Twitter.
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