Latinos were practically invisible among the new television shows last fall, but things may be looking up. Tomorrow CBS premieres a new sitcom, ¡Rob!, starring comedian and former Saturday Night Live star Rob Schneider. The show, based on Schneider’s real-life experience marrying into a large Mexican American family, has the largest Latino cast on primetime, including good friends of NCLR and the ALMA Awards, Cheech Marin and Lupe Ontiveros**. We ask the NCLR familia to support them by tuning in on Thursday at 8:30 p.m. (EST) on your local CBS station. Check out a clip below and watch the show tomorrow night! Then, let us know what you think on our ALMA Awards Facebook page.
**Cheech Marin is a 1999 recipient of the NCLR/KRAFT ALMA Award for Community Service, and Lupe Ontiveros is a 1999 recipient of the NCLR ALMA Award for Outstanding Actress in a Comedy Series, Veronica’s Closet (NBC)
(This was first posted to the ALMA Awards Blog.)