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NCLR Taps Online Gaming as New Tool for Financial Education

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FOR IMMEDIATE RELEASE

 

Contact:
Julian Teixeira
jteixeira@nclr.org
(202) 776-1812

 

Washington, D.C.—A new partnership between NCLR (National Council of La Raza) and the Doorways to Dreams (D2D) Fund proves that learning how to protect your investments and save up for the future can be fun. NCLR and D2D are excited to launch a national Farm Blitz Tournament today, inviting participants to play this popular online game to help players improve their financial knowledge and enter them to win fantastic prizes. The game is available in both Spanish and English and the tournament will run through mid-September.

“NCLR and its Affiliates are delighted to work with D2D to pilot a unique and innovative method of reaching people about a topic that can sometimes seem complicated and daunting,” said Janis Bowdler, Director of the Wealth-Building Policy Project at NCLR. “Farm Blitz seems like a simple concept, but it effectively breaks down financial fundamentals in a digestible and entertaining way.”

Farm Blitz allows players to run a farm, requiring them to pay off debt while managing a savings portfolio. This addictive match-three puzzle game offers players tips for how to maximize their long-term earnings and avoid the pitfalls of high-interest, short-term debt.

“We’ve all been lost in a computer game before, wondering where the time went,” said Bowdler. “But in this game, players are actually learning valuable tools that they can take with them and use in their daily lives to make sound financial decisions.”

To enter the tournament, simply register and begin playing. The grand prize winner will receive a new Apple iPad 2; 10 players with the highest scores will each be awarded $50 gift cards; and 50 players will be randomly selected to win $25 gift cards. For more information about the rules of the tournament, visit http://nclr.financialentertainment.org/.

Doorways to Dreams Fund (www.d2dfund.org) is a national nonprofit 501(c)3 organization focused on expanding savings and personal finance opportunities for all Americans, in part by creating, testing, and deploying innovations like financial entertainment.

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